What happens when you’re a business owner and you’ve exhausted all the things you can do around the house during a global pandemic? Do you find a new hobby? Because that’s pretty tough when you’re not really allowed out for more than an hour, procrastinate and watch the Tiger King again? Or do you look at making the proper amendments to your business? Every hairdresser, employed or self employed is their own little micro business. They contribute to a team, a business owner, a network on social media, product companies (big and small), but more imortantly; they contribute to themselves. Recently, I have been slowly realising that I’m fortunate enough to be in a good position in the salon to not freak out about having to be shut over the last few weeks. I’m not gloating, so please don’t take it that way, but I mentioned in my last post I was very fortunate to have had an incredibly good upbringing as to how a salon is a business firstly and a creative outlet a very close second. Its obvious we’re all creative, some much more than others, and I’m still amazed at how people have dealt with this situation so well. But it’s clearer to me today more than ever that things just aren’t going to go back to the way they were. Ever. Social distancing is going to have to be implemented in every facet of our lives and that means our output in the salon is going to be hugely affected. Does that mean working longer hours to break even/take what we used to take, or does it mean that we have to change the way we think or approach our prices? Either way, both are risky paths to navigate seeing as everyones finances and time constraints are likely to change once the lockdown eases. And this doesn’t apply to salon owners either. As most of you will be aware, self employment is a hugely popular model for many salon owners, and the wash of panic when the chancellors announcements didn’t initially cover the self employed made me realise that there is a huge demographic of people living month to month without any savings to back them up. Do we think it’s time to put the dolls head down for a few hours and review what our projections or our margins are in certain scenarios? After all; a 20% reduction in clients week on week could feasibly present itself as a £2200/300+ reduction in takings, or even *your* wages and we can’t believe that its as simple as ‘I’ll put up my prices’, as, similarly to the crash in 2008, people will become more discerning about how they send their money. We’re incredibly fortunate to have access to people all over the world, with a wealth of experience there to help us out in the tap of a keyboard, both technically and fiscally. I’m happy to pass on information as I am asking for it. A problem shared is a problem halved.